Business Communication is the process of exchanging messages or information to achieve effectiveness and efficiency of work product in the structure and organization systems. In the normal business communication, messages should not only be informative but also persuasive, so that other parties are willing to accept an idea or a belief or performing an act or activity.

In other words, business communication means any communication that is used to build partnerships, intellectual resources, to promote an idea, a product, service, or an organization, with objectives to create value for existing business. Business Communication includes a thorough knowledge of internal and external side of the business. Internal communications including communications vision (company / enterprise), strategies, plans, culture / corporate culture, values and basic principles contained in the company, employee motivation, as well as ideas, etc.. External communications including branding, marketing, advertising, customer relations, public relations, media relations, business negotiations, etc.. After all its forms, all these things have the same goal, namely to create a business value (create business value)

In this globalization era, the challenges of a manager in the future will be relatively more difficult, because the business world facing increasingly competitive environments tend to be turbulent. The managers need to equip themselves with cross-cultural skills, such as the ability to interact with various cultures, management styles and / or business of other nations, as well as teamwork, both internally and in a strategic alliance with business partners. Here the role of business communication becomes increasingly important, namely the ability to read, interpret reports and information from the environment. In addition to convey ideas, both orally and in writing in a systematic way.