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Driving Technical Change
Why People On Your Team Don't Act on Good Ideas, and How to Convince Them They Should
By: Terrence Ryan
Published: November 8, 2010
Format: Paperback, 200 pages
Publisher: Pragmatic Bookshelf
"The goal of this book is to enable you to convince co-workers to adopt new tools and techniques", writes Worldwide Developer Evangelist for Adobe, Terrence Ryan, in his practical and no nonsense book Driving Technical Change: Why People On Your Team Don't Act on Good Ideas, and How to Convince Them They Should. The author describes the challenges and personality conflicts faced by managers seeking to make technological change in an organization, and how to overcome these obstacles successfully.
Terrence Ryan understands the problems that can arise in organizations when new technologies and techniques are recommended to the team. The author realizes that there is a huge disconnect between finding the right tools and technological improvements, and getting them implemented in a meaningful way. Through his experience, and that of other technology change managers, Terrence Ryan points out the patterns of resistance that arise on a regular basis. He has learned that using logic, applying politics, or showing hard evidence to convince reluctant managers adopt the change doesn't work. Through his encountering of the same types of resistance and similar character traits over time, Terrence Ryan offers a patterns approach to understanding the problem.