Getting the word out to the media about your company – what you do, how you do it … and often times, why you do it. Many times, it’s the great packaging of your story that leads to great press. And it’s what we do best.

The key to securing great press? In addition to strong relationships with reporters (which we have), a key component to generating positive media coverage lies with the core of all public relations activities: the media press kit. A media press kit is a way to get your company’s information into the hands of influential reporters – and a good media press kit will not only attract the attention of the media, but will provide them with valuable information that they will appreciate – and use – in their media coverage.

At SmartMarketing Communications, we are experts in knowing what makes a great media press kit – and have written and designed hundreds of custom press kits for clients in all industries. From attention-grabbing press kit design covers (that entice reporters to investigate the contents), to press materials that are concise, well-written and effectively get to the “meat” of the story, we have decades of experience in producing media press kits that are welcomed by reporters nationwide. Which means that our clients’ stories are often welcome news for the many reporters we deal with on a daily basis.

SmartMarketing Communications media press kits are a smart way to reach influential reporters … and a smart way to get your message out. Our custom press kits include the development of

• custom press releases …highlighting the latest news about your business and/or services

• company backgrounders and fact sheets

• bios/profiles of company leadership

• A “Suggested Story Ideas” sheet, pinpointing areas of potential interest and/or story ideas

• A targeted media pitch letter

Smart packaging … with a SmartMarketing Communications media press kit. When packaged right, you’ll be on your way to generating the type of positive publicity that can have such a beneficial impact on your business and which can differentiate you from your competition. It all starts with the right press kit … and there’s no agency that does it as right as the Smart Marketing Communications.